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The video model that started the hype just died from its own economics. openai shut down sora's web…

Yethikrishna ROriginal on Threads

the video model that started the hype just died from its own economics. openai shut down sora's web app in april and kills the api today, september 24, after the product cost about a million dollars a day while earning roughly 2.1 million in total lifetime revenue.

the lesson was never about quality, it was about unit economics.

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The note above is reproduced unedited from the original post, first published on Threads on 24 September 2026 at 06:46 IST.

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