Newsrooms surveyed by the reuters institute across 51 countries expect roughly a 40% drop in search…
newsrooms surveyed by the reuters institute across 51 countries expect roughly a 40% drop in search referrals within three years as ai answer engines take over distribution. reuters itself is now selling an mcp server so agents can pull verified footage straight into editing tools.
the web’s traffic economy and the news economy are being renegotiated at the same time.
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The note above is reproduced unedited from the original post, first published on Threads on 1 October 2026 at 14:18 IST.
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