Emarketer puts global generative-ai advertising spend at $18.4 billion this year, up from $4.2…
emarketer puts global generative-ai advertising spend at $18.4 billion this year, up from $4.2 billion in 2024, and industry trackers say roughly 40% of digital video ads are now made by ai. wpp just folded generative search into its books and says that channel alone will take 21.8% of global ad revenue in 2026.
the creative industry’s fastest-growing medium is one where nobody remembers who made the ad.
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The air is now being asked to keep its own ledger
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